The driving forces of cloud technology, big data analytics and the Internet of Things (IoT) have sparked a new wave of innovations for the retail industry. To showcase a smarter retail, NEXCOM will present its interactive signage solutions at the 2017 Digital Signage Moscow Conference, taking place at World Trade Center, Moscow, from June 6 to June 8. At 2017 Digital Signage Moscow Conference, NEXCOM will show how interactive signage with various bundled technologies can help retailers build a smart shop, and drive retailing into new landscape.

To boost viewers’ attention and engagement, NEXCOM will demonstrate an instant digital shelf solution which can interact with viewers while presenting dynamic targeted contents with stunning visuals to create an engaging experience. NEXCOM high performance video wall player, NDiS B535, equipped with 3 independent HDMI outputs, is specifically designed to address the need for high quality video contents. Further integrating with cameras, facial recognition technology and Quividi cloud service platform, the PDSB535 can analyze audience demographics such as age, gender and other attributes to display content tailored to the interest of a target audience group.

Furthermore, NEXCOM will utilize a business intelligent system to collect visitor traffic flow and dwell time to identify hot zones and the most gazed at products. NEXCOM digital signage player NDiS B325 based on Intel® Core™ i5-6200U processor can act as a microserver to help savvy retailers comprehensively collect and accurately analyze buying patterns and measure customer engagement, offering retailers valuable information to optimize shelf assortment, craft marketing strategies, and ultimately increase in-store sales.