Russia’s largest international digital signage conference will be held for the fifth consecutive year in Moscow. It will take place on May 29, 2015 in Radisson Slavyanskaya Hotel.
Since its launch in 2011, the conference has become a popular forum where venue owners and digital out-of-home network operators can learn about the latest trends in digital signage technology, content strategy and successful installations and campaigns.
The conference reflects the rapid growth of digital signage networks across Russia.
Due to vast distances separating branches of corporate chains in Russia, digital signage is being increasingly recognized as the most efficient way of communicating advertising and promotional messages to customers, or informing and educating employees.
Digital signage is no longer a novelty in Russia. It has become widespread in retail, banks, restaurants, hotels, fitness clubs, sports arenas, transit and other public spaces. Throughout the day, anywhere you go, you run across promotional displays, interactive fitting-rooms, video walls, 3D way-finding kiosks, digital menus, media facades, digital billboards and other digital signage systems.
However, this is still just the beginning of digital signage adoption in Russia. As more and more venue owners decide to deploy networks, the demand for know-how and best practices guides is growing. The annual “Digital Signage – no alternative” conference is the place where you can gain that kind of knowledge.
Why you shouldn’t miss the 5th international conference “Digital Signage – no alternative”:
- The event consists of a conference and a demonstration zone
- The conference agenda includes market updates and analysis.
- It is a unique place where venue owners and network operators can get insights and practical advice from top DOOH professionals from Russia and around the globe.
- It is the best place to find new partners, clients and start business in Russia.
- The agenda includes case studies of successful digital signage deployments in Russia and abroad.
- The demo zone will feature new hardware and software technologies and ways to apply them.
Around 300 delegates from 140 companies visited the conference last year. Among them were executives from such companies as Monetka, Magnolia, MEGA, IKEA, Metro Cash&Carry, Zenden, Megafon, Sberbank, Raiffaizenbank, Alfa Bank, Intel, LG Electronics, Svyaznoi, Adamas, Coca Cola Hellenic, Gallery, Video planning, VI Plazma, Croc, Lanck, among many others.
Stay tuned for more detailed agenda and speaker announcements.
The conference is organized by digital signage solutions provider DigiSky, with support from digital out-of-home association OVAB Europe.