Topic: Electronic shelf labels. Experience and purpose of implementation.



Emil Zagirov is a specialist in Foreign Economic Activity and Master of Arts in International Economics, co-author of the article "Actual problems of World Economy". More than 10 years works for xplace GmbH company, 6 years in the position of International Sales manager, being responsible for East European and Middle East countries.

About company:

xplace, LLC, the subsidiary of xplace GmbH, is the international leader in innovation of interactive solutions and digital signage at the POS. The company has more than 50.000 installed systems in more than 45 countries. For over 12 years xplace GmbH has been offering effective instruments for retail of all spheres, that allow to create an individual multi-channel strategy which combines online and offline platforms. One of the most successful projects in Russia and Europe is the digital price labels on the screens of devices (TV sets, tablets, smartphones, laptops). The range of products comprises interactive terminals that provide printed recipes, product information, terminals that allow to see your reflection with time delay, systems of remote Instore-TV content management, the software application for digital and video price labels. Since 2015 xplace has been the official representative of SES Imagotag in Russia and CIS countries. xplace, being the leader, has installed electronic shelf labels in more than 200 stores in 14 countries of Europe, including Russia.

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