Denis Sologub, Executive Director, Azbuka Vkysa


Presentation: What kind of Digital Signage retail doesn't need


  • Digital Signage as a way to make money for retail
  • Possible areas for Digital Signage in the store
  • What to advertise: brands vs private label
  • What does the buyer want on your screens?
  • Digital and emotional components of Digital Signage
  • Digital Signage vs Chalk boards
  • Current situation in the Azbuka Vkysa and development plans


Graduated from the Institute of Cryptography, Communications and Informatics of the Academy of the Federal Security Service of the Russian Federation (former Technical School of the Higher School of the KGB) in applied mathematics. From 1993 to 2000 he served in the VMF of RF. Major stock.

In Azbuka vkysa he works since 2001, when he was involved as an expert in the implementation of ERP. Since 2002 - Director of Information Technologies, since 2012 - Director of Innovation of the company. He was engaged in automation of business processes, integration, ensured the effective development of the information system in accordance with the needs of a growing business and the formation of a professional team.

Since 2016, he is the executive director of the Azbuka Vkusa and oversees a wide range of issues related to the company's operations.

About company:

Azbuka Vkysa is one of the most dynamically developing companies in the retail sector, uniting 79 supermarkets Azbuka Vkysa, 10 large-scale AB Market, 18 minimarkets AB Daily, 3 specialized Enotecs, as well as the online store & nbsp The company is represented in Moscow, Moscow region and St. Petersburg.

The revenue of Azbuka Vkusa was 45.5 billion rubles for the fiscal year 2015 (ended March 31, 2016). (without VAT).

"Azbuka Vkysa" became the first Russian company in the field of retail food products that implemented a quality management system based on the ISO 9000 series standards. In 2015 the company again successfully passed the recertification audit and confirmed the compliance of the implemented system with the requirements of the international standard ISO 9001: 2008 . In 2015, the Azbyka Vkusa also certified its food production (kitchen factory) according to the international standard ISO 22000: 2005. In 2016, the scope of the ISO 22000: 2005 standard was extended to the bakery production of the company.

The company is one of the leaders of the Russian retail market and ranks first among grocery retailers in terms of turnover per square meter. "Azbuka Vkusa" strives to create the world's best network of grocery supermarkets and sets standards for the culture of trade and social responsibility of business.