Shklyar Dmitry, General Director, SCREEMO


Presentation: Gaming and interactivity as a key to increasing sales and customer loyalty.


  • Gamified experience in Digital signage and DOOH industry – Trends and numbers
  • Gamification – a new opportunities for Digital Signage and DOOH
  • O2O (off line to on line) mobile technologies in Digital Signage industry
  • SCREEMO presentation and showcases


Dmitry, a graduate with international experience in the field of startup industry in China, Israel and Russia. Throughout his career, he successfully implemented a number of projects with international companies in China, such as: Starcom, Visa, Coca-Cola, Lining, Li & Fung and others.

Dmitry is a multicultural entrepreneur, an experienced business manager and an expert on new technologies.

In 2008, he successfully graduated from IAAS (Institute of Asian and African Studies) Moscow State University with a bachelor's degree specializing in Chinese Language and China's Economy.

Since 2013, he lives in China in Shanghai, actively helping new startup companies in the sectors of Retail, IoT, Ad. tech, TMT to enter the Chinese market.

About company:

SREEMO is a Young Israeli Start Up specializes in the field of O2O (Offline to Online) digital interactive advertising solutions for Digital signage and OOH industries.

SCREEMO - a unique cloud SaaS platform that allows you to create a gamified interactive experience connecting digital screens and user’s mobile. SCREEMO solution, gives an entirely new approach to outdoor digital advertising and opens up new opportunities for both DSO providers and brands to conduct targeted advertising campaigns in off-line TO online mode.

SCREEMO is an integral part of OMNI CHANNEL, with the ability to monitor the performance of outdoor advertising.

Launched in Tel Aviv, SCREEMO operates in China, APAC, Europe and North America. Since its inception, the company has partnered with well-known global companies including Microsoft, Publicis, SMG, The Coca-Cola Company, Deutsche Telekom, Retailers Fung group, SINO group and SAP.