Egor Vaganov, Marketing Director, Moscow Jewelry Factory


Presentation: The experience of the Moscow Jewelry Factory company in the use of digital designs in the interior of stores.


  • Work on the concept - where the Digital Signage project started at the Moscow Jewelry Factory
  • On the way to a successful Digital Signage system - "pitfalls" and difficulties in implementing the project
  • First results and future plans


Egor Vaganov has a rich portfolio in the marketing field, which has more than 20 years of successful practice in the retail and hospitality industries. Many years of experience in leading positions in Russian companies are complemented by international business development experience in central Europe, Central Asia and the Caucasus.

Companies: Alshaya, Rosinter, Tanuki, Eksmo Publishing House, advertising agencies: Gray, FCB, Publicis, SAATCHI & SAATCHI. Egor joined the team of the Moscow Jewelry Factory as director of marketing and sales in 2015.

Main tasks and achievements: Development and implementation of a new concept for the promotion and advertising of the MJF brand; Restart the CRM system based on a new modern platform; Development of new standards of merchandising; New e-commerce platform with m-commerce integration; Rebranding (logo, design of shops, etc.); Launching stores of a new format; Development of the brand in foreign markets.

About company:

The Moscow Jewelry Factory, which has been leading its history since 1920, is the main receiver of the legacy of the famous Russian jewelers. The main advantage of the company is a huge experience in the art of creating jewelry, which is passed on to the younger generation for the preservation of jewelry traditions using modern technologies.
Today MUZZ is focused on the production of jewelry with diamonds, the sale of certified diamonds from 0.70 ct, which can be purchased at the exchange price with the possibility of repurchase, as well as making jewelry for individual orders.

The chain of stores of the Moscow Jewelry Factory has more than 300 stores in more than 100 cities of the Russian Federation.