Andrey Ushakov, Digital Marketing Manager, McDonald's Russia

Presentation: McDonald's - I'm loving it!

Theses:

• Global Digitalization of McDonalds
• From statics to figure - the transformation of fast food restaurants McDonalds in Russia
• Integration of online tools into an offline sales point
• Loyal customers, increased sales, reduced costs for promotional materials and other bonuses from the use of Digital Signage

Biography:

McDonald's Russia, Digital Marketing and E-commerce Manager. Experience in Digital Marketing for more than 18 years. A key expertise is the Digital Marketing strategy and the integration of digital tools into the company's business. First projects in the field of digital marketing implemented in 1998. He worked with such brands as Sony, Canon, Logitech, Creative, Pentax, etc. Later he headed the E-commerce department in the publishing house Reader`s Digest and headed the direction of Digital Marketing in the Russian representation of LEGO. Since 2015, the leading areas of Digital Marketing and E-commerce in McDonald's Russia.

About company:

"McDonald's" is the leader in the Russian market in the segment of QSR (fast food restaurants). Today in Russia are more than 600 McDonald's enterprises employing more than 47,000 Russians. Every day in restaurants McDonald's in Russia serves more than 1.1 million visitors.