Phil Day, Director,  POPAI UK

Presentation: The digital journey: best practice case studies from the UK.

Тheses:

• Understand the various touchpoints for engaging shoppers
• The importance of setting objectives, selecting the right tool and working with relevant stakeholders
• Getting it right at the planning, execution and measurement stages

Biography:

Phil has worked alongside UK retailers, brands and P-O-P suppliers during his 11 years at POPAI.

Having hosted in excess of 150 retail conferences and organised a dozen awards contests Phil has a keen appreciation of best practice across all shopper disciplines.

Phil is frequently asked to draw on his experience to help retailers, brands and their suppliers in the ongoing quest to activate excellent in-store executions.

About company:

Association "Marketing in retail" POPAI is part of the Shop! Global Network, which today consists of 1,400 companies, whose offices are located all around the world.

The most advanced technologies in the marketing industry in retail accumulate in that companies.

Mission of the Association is to promote the development of marketing in sales outlets, to increase the effectiveness of marketing tools in retail and to mediate in the development of civilized relations between industry participants.